City of Newark Brand Guidelines
2017In a transformative step for Newark, the Communications division crafted the city's inaugural brand guidelines. This initiative unveiled a fresh color palette and designated typeface, capturing the community's lively spirit. With Newark-branded templates and clear communication standards, we solidified a consistent voice, laying a strong foundation for future branding endeavors.
Art Direction, Design, Layout
Templates and Stationery
As a part of the Brand Guidelines, Department-specific letterheads, and PowerPoint presentation themes were created for all departments to promote consistency and professionalism.
Writing and Design Guidelines
Showcasing Newark's commitment to clarity and consistency, our writing guidelines ensure every piece of content resonates with our city's unique blend of tradition and innovation. From empowering residents to adapting tone, we prioritize clear, courteous, and engaging communication.
Color Palette and Logo usage
Anchoring Newark's visual identity, our curated color palette and logo usage guidelines ensure a cohesive and recognizable brand presence. From precise color specifications to logo variations and usage parameters, we've crafted a framework that embodies Newark's essence while maintaining flexibility for diverse applications.
